"Setting up this
website really couldn´t have
been any easier or better.
I am
very satisfied
with the
finished product..."
Gary Zarin
Jury Verdict Review Publications

Contact Information

12 Asbury Road
Suite 188
Broadway, NJ 08808

sales@jurisdesign.com
908-975-4500

Why You Need Fresh,
High Quality Web Content

People are usually excited when they launch a website. They soon learn that it takes a little work get to noticed and to get good traffic. One key element in promoting a website is ensuring that you provide top quality, fresh and original web content for visitors.

Why is this so important? Because too many people simply fill up pages. Not only will search engine crawlers get bored with your site in a hurry, but so will your visitors. You want people to keep coming back and you want them to tell their friends.

Try an experiment. Type a common word into a popular search engine and see how many results you get. Now, look at the descriptions below each listing. How many pages of listings did you have to look through before you found a site that offered different information than all the others?

Which site would your rather click on, one with unique material, or one that offers common knowledge that is available on every similar site? Most potential clients want something new and interesting.

Other great uses for quality web content include newsletters. Once you draw people to your site, encourage them to sign up for a newsletter, either by email or by logging in. If you fill your newsletter or even an e-zine with fresh news, original tips and ideas, and other high quality content, you will leave them wanting more and more. They will be back, and if you're really good, they’ll tell friends, family, and neighbors about your site.

It definitely pays to invest in quality web content. It doesn't have to cost a fortune, but remember, you get what you pay for. If you opt for free web content, remember that some "writers" are willing to work free of charge because that's the only way they'll get to see their names in print. Also, remember that many competitors will be showing the same free stuff on their sites.

You might be able to obtain free web content by allowing the writer to add her own links to the text in exchange for her work. If you decide to go this route, just make sure you review any links before agreeing to such an arrangement. Ensure that the content being linked is appropriate and that it does not directly compete with your own website.

 

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