Potential clients do not spend more than 5 seconds initially reviewing a website. It should be no surprise that the law firms listed on the first page of results are bringing in the most clients.
The Internet is no different than advertising in other media. The more potential clients recognize your Law Firm, the more they are apt to click on your listing in a time of need. Photographers have a saying that summarizes how to get the pictures that pay the bills: "f/8 and be there." Technique is part of it, being at the right place at the right time is the other, perhaps more important, part of it.
Link Exchanges
Besides the top rankings in the search engines, a strong SEM campaign should also use link exchanges with other websites. For example, your Law Firm specializes in auto accident cases, the SEM campaign can approach a few of the top ranked auto websites and ask if they would like to exchange links to your website. This can be done through a general link, a banner, or an article written with text links to your website. Local community directories are also a valuable resource to link to your site. Done correctly, a link exchange campaign can help rank your website in the top 10 in the search engines.
SEO and SEM work together when marketing your Law Firm website. A website is a good tool for advertising your services and expertise, but just like print campaigns, online campaigns have to be well planned and executed. For more information about our SEM services, please fill out the form below and one of our Marketing specialists will contact you.